All I can say is Wow!

http://www.majornelson.com/archive/2...k-of-1-14.aspx

Last week CoD4 was the most played game on Xbox Live. It's like a sea change. The King is dead, long live the King. It the start of the end of the whole "Halobox" nonsense.

I reckon there's a good chance Gears of War 2 could challenge Halo 3 for that first day takings record.